Asyad Express Partners with UK’s Caddie Couture to Deliver Premium Golf Fashion Across the GCC

Asyad Express Partners with UK’s Caddie Couture to Deliver Premium Golf Fashion Across the GCC

Muscat – xx August 2025 – Asyad Express, part of Asyad Group, has signed a strategic agreement with Caddie Couture, a UK-based premium golf fashion brand renowned for its unique, high-performance designs. Under the partnership, Asyad Express will manage end-to-end fulfillment and delivery across the GCC, ensuring golfers and lifestyle enthusiasts in the region enjoy fast, reliable access to the latest Caddie Couture’s distinctive collections.

This milestone highlights Asyad Express’s role as a launchpad for global lifestyle brands in the GCC, positioning it as the partner of choice for premium retail and fashion labels seeking seamless expansion into one of the world’s fastest-growing markets.

“This partnership brings together the best of two worlds: Caddie Couture’s bold, innovative and quality fashion designs and Asyad Express’s trusted logistics network. By combining premium fashion with seamless delivery, we are redefining the shopping experience for GCC customers, particularly golf enthusiasts, while reinforcing our commitment to enabling global brands to scale with confidence in the region. At the same time, we’re creating meaningful growth and lasting value for the luxury retail industry”. – Jason Ashbrook, VP-Commercial, Asyad Express.

Founded in the UK, Caddie Couture has carved out a distinctive space in golf fashion, blending modern aesthetics with technical performance to meet the aspirations of athletes and style-conscious customers alike. Through Asyad Express’s integrated fulfillment and delivery solutions, the brand gains a powerful platform to expand its reach and build deeper connections with GCC customers.

The partnership also reflects Asyad Express’s broader strategy of empowering international lifestyle and retail brands to enter and thrive in the GCC. By offering fully integrated supply chain solutions, from warehousing and inventory management to last-mile delivery, Asyad Express provides global companies with a reliable, customer-centric gateway into one of the world’s most dynamic consumer markets.

Asyad Express continues to strengthen its position as a leading logistics enabler for global lifestyle brands, delivering premium experiences to customers and supporting the growth of the retail and fashion sectors across the GCC.